STOP PAYING PROCESSING FEES.

Dual pricing is 100% compliant, legal in all 50 states, and could drop your monthly processing bill to zero — saving your business 2–4% of your bottom line.

GET A FREE ASSESSMENT

THE BASICS

WHAT IS DUAL PRICING?

Every good and service you sell has two prices: a cash price and a card price. If a customer pays with a card, the processing fee is passed to them — your effective monthly processing bill drops to near zero.

KNOW THE DIFFERENCE

DUAL PRICING VS. CASH DISCOUNT VS. SURCHARGE

BEST OPTION

DUAL PRICING

Both prices posted upfront. Card price covers the fee. Full transparency before checkout.

Cash: $25.00 · Card: $26.00

BEST OPTION

CASH DISCOUNT

One listed (card) price. Cash customers get a discount at checkout — same result, different framing.

Listed: $26.00 · Cash discount: -$1.00

⚠ RESTRICTED IN SOME STATES

CREDIT SURCHARGE

Fee added at checkout, credit cards only. Debit can never be surcharged.

Listed: $25.00 · Surcharge: +$0.75

SEE YOUR REAL NUMBERS

WHAT DUAL PRICING DOES TO YOUR PROCESSING BILL

BEFORE DARK HORSE PAYMENTS

$2,100

per month in fees

AFTER DARK HORSE PAYMENTS DUAL PRICING

per month in fees

Based on a 2.9% effective rate on $60,000/mo in card volume — that's $25,200/year returned to your business. Actual savings depend on your card mix and current rate.

COMPLIANCE & LEGALITY

YES, IT'S LEGAL — WHEN SET UP CORRECTLY.

Visa and Mastercard set dual pricing regulations — non-compliance carries a penalty starting at $1,000. Dark Horse Payments handles POS setup, signage, and staff training so your program is compliant and working from day one. No guessing. No risk.

READY TO STOP PAYING PROCESSING FEES?

Talk to a real Dark Horse Payments advisor — no call centers, no automated systems.

GET FREE ASSESSMENT